‘Tis the season for sharing! Ten weeks ago I became an official blogger and I want to share with you my key takeaways from this experience. Who knew that taking on the media revolution would be this challenging! Blogging has been quite the journey as the weekly task of even coming up with a topic was often painful, but overall it’s been a great learning experience.
- Be focused – Before beginning your blog, outline your objective(s). If you don’t have a purpose or a goal, blog topics can be about almost anything. In the long-run, it will be a challenge to create a loyal following with posts that aren’t focused and all over the place.
- Identify your target audience – Write for who you are trying to speak to, but realize that in today’s social media world it will likely reach a much broader audience. A blog must target your main audience, but be written in a way that ANYONE can understand.
- Develop a plan – Before blogging, create a plan for content. It doesn’t mean that the content can’t change as a new idea comes to mind. This will keep you on track for those times when you’re facing writer’s block and really just want to go to bed.
- Develop a schedule – Blogs should be written at least once a week and at the same time every week. Experiment and find out what times drive the highest viewership and engagement.
- Be flexible – What if a current event triggers an amazing idea for a post? Write about it. Maybe it’s not your regularly scheduled day for posting, but it’s the only day that makes sense given the event. A plan and schedule are intact to help make the process easier for the writer and the experience consistent for the writer, but that doesn’t mean that the blog can’t change sometimes.
- Keep it concise – It’s not about length, it’s about sharing a clear message that readers can comprehend and take away with them easily.
- Review, review, review – We live in a world today, where your blog could be shared with anyone in the world. Make sure your blog represents you, and how you want others to perceive you. Reviewing doesn’t have to happen only prior to publishing a post. Keep on revising as you see fit.
- Make the time or hire someone – Blogging is a time consuming task. Before taking on the task, identify if you have the time to fully commit to both researching content the blog and writing it. If you’re in a corporate function and don’t have the time to dedicate, hire someone to do it. Your blog is only as good as what you put into it – and that takes time.
- Share your blog – No one can read your blog, if you don’t share it. Determine what channels work best for you. Try posting across social media sites. Send an email to your contacts. Comment on others blog posts. Find other communications to incorporate the link to your blog.
- Tag your blog – In order for readers to navigate your blog easily, tag each post with keywords. This will also help optimize search engine results.
- Test and learn – Experiment with different ways to share your blog and different tags. See what time works best to share your blog with others. Check your stats frequently to gain insight on what’s working and refine as you learn.
- And most importantly, have fun with it!
Happy Holidays, Happy New Year, and Happy Blogging!